ADAPT - Centre for Digital Content Technology

Prof. Vincent Wade
Centre Director
Tel: +353 (0)1 896 1797

ADAPT is Ireland's global centre of excellence for digital content. It combines the expertise of researchers at four universities with that of industry partners to produce ground-breaking innovation in digital content that is revolutionising the way people interact with content, systems and each other.

ADAPT’s cutting-edge technologies enable individuals and businesses in all sectors to analyse, personalise and deliver content more effectively to drive engagement, reach and revenue. ADAPT's transformative tools allow you explore video, text, speech and image data in a natural way across languages and devices, helping companies unlock opportunities that exist within digital content to re-imagine how to connect people, process and data to realise new economic value.

ADAPT partners are developing ground-breaking technologies to turn the enormous volume of content into digital revenues by enabling unprecedented levels of global engagement between organisations and customers using world-leading research. ADAPT works with leading enterprises across industry sectors including: CISCO and Intel to ensure consistent brand voice across global communications; Symantec to identify future online community leaders; and, Xanadu to deliver personalised content for targeted customers segments. ADAPT also works with enterprises such as: Welocalize to enhance translation productivity; and, Microsoft to detect offensive content in social media. By enabling deeper customer engagement, ADAPT enhances efficiencies and global reach for industry partners in key priority sectors in Ireland, including ICT, localisation, financial services, eCommerce, media, entertainment and games, life sciences, digital culture and humanities, and eLearning/education.

ADAPT aims to be the world-leading international hub of scientific expertise that supports collaborative innovation to unlock the potential of digital content, empower and enhance online engagement between people, and promote creativity, competitiveness and entrepreneurship for Ireland.

Research areas:

  • Analysing media, content and customer interactions
  • Enabling global reach via innovative machine translation
  • Transforming and delivering personalised content
  • Extracting actionable knowledge from all forms of digital content and user interactions
  • Empowering innovative customer engagement and interaction across multimodal media
  • Pushing the boundaries of human-speech and gesture recognition to enhance human-machine communication

Research performed by:

  • Trinity College Dublin
  • Dublin City University
  • University College Dublin
  • Dublin Institute of Technology

Funded by:

ESIF          ERDF Logo          SFI